Small cosmetic repairs can be a problem or an opportunity for collision centers. Those jobs are either quick money that help reduce overall cycle time or they are distractions that keep the best technicians from completing larger, more lucrative repairs. The difference is often all about how they are handled. In addition, the automotive “beauty” market is growing dramatically as vehicle owners seek to preserve and protect their investments. This represents a new opportunity for collision centers to enhance their customer-pay business. In this month’s IMPACT Collision Solutions, we share information on how the cosmetic repair market is growing and describe how collision centers can build business through smaller collision repairs as well as cosmetic repairs and enhancements.
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