The front office, and what happens there, contributes as much or more to customer satisfaction and shop productivity as the production area. A collision center’s front office drives a customer’s “first impression” of the business. How it looks and how they are taken care of strongly influences their perception of how repairs will be performed. In this month’s IMPACT Collision Solutions, we will describe how maintaining a clean and efficient front office will contribute to both increasing customer satisfaction and higher productivity.
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