The Sales Cycle in a collision center consists of a closed loop of Marketing to bring cars to the door, Selling the prospective customer, and Customer Service that generates repeat business and referrals. Collision centers use differing ways to attract customers. The goal of any marketing effort is to bring customers to your door so that you can explain why entrusting you with the repair of their vehicle is good for them. While the methods used to market to your target customer base are important, it is also essential to communicate a compelling message of why they should their vehicle to YOU? In this month’s IMPACT Collision Solutions, we will discuss how collision centers can successfully bring more cars to the door.
To download this month’s IMPACT Collision Solutions, please, click here.