Who is the collision center’s customer? Is it the vehicle owner? Or is it the insurer who writes the check or with whom the collision center may have a direct repair agreement? What role do OEs have in the repair process? While the question is simple, the answer may be more complex than you realize. In this month’s IMPACT Collision Solutions, we will explore the question of “Who Is Your Customer?” from the perspectives of the customer, the repair facility, the OE, and the insurer.
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