This month’s Collision Solutions message discusses Creating Completely Satisfied Customers.  In the prior two editions of Collision Solutions, we addressed how collision centers can effectively market their businesses to bring customers to the door and how to “sell” them in order to capture the repair.  This month we review the importance of delivering a positive customer experience so that customers and insurers will not only be satisfied with the repairs performed, but will enthusiastically refer others to you.  Customer service is the third action that completes the cycle and assures a steady flow of repeat customers and referrals.

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