Collision center customer service and damage appraisal personnel don’t usually think of themselves as salespeople in the traditional sense of the word.  However, from the initial interaction with a customer, to a dialog with an insurer, to in-process communication, to the active delivery process when the customer’s complete satisfaction is confirmed, they are engaged in the process of selling and satisfying both customers and insurers.  Effective selling will improve customer satisfaction, reduce cycle times, and improve collision center profitability.  This month, IMPACT Collision Solutions, will provide some tips to successfully sell to both consumers and insurers.

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