In our Collision Solutions this month, we remind collision centers that delivering an “excellent” customer service experience is as important today as ever. However, the way in which collision centers actually deliver customer service experience has changed with more electronic communication and less personal interaction. Many industries face the High Tech vs. High Touch dilemma. Technology enables us to do more with less, but the “personal” connection can be lost. While collision centers must embrace technology to better connect them with their customers, they also must supplement those tools with actual human interaction to make certain the customer service experience is a good one. In this month’s Collision Solutions we simply remind collision centers the importance of delivering both High Tech and High Touch.
To download this month’s IMPACT Collision Solutions, please, click here.