This month’s IMPACT Collision Solutions topic of interest is upselling. With the ongoing pandemic, consumers are driving less and ADAS is beginning to reduce accident frequency. Collision centers must seek to maximize their revenues by effectively selling consumers, writing and negotiating complete damage reports, and taking advantage of “up-selling” opportunities. Nearly every vehicle that comes into a collision center can legitimately use some sort of additional service or product. In this month’s Collision Solutions, we will describe opportunities to enhance collision center sales by performing needed repairs above and beyond the collision damage. Please take some time to review our message and our accompanying promotions for November.
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