In this month’s message, our Collision Solutions is a good discussion on marketing your collision center. Marketing is everything you do to attract customers and repairs to your collision repair business. During this period of disruption–due to dramatic industry changes (ADAS, OE repair standards, certification, and consolidation), as well as a national pandemic that has reduced auto miles and the number of accidents–marketing takes on a hugely important role. In addition, the growth of e-commerce and social media has dramatically changed how consumers evaluate and make purchase decisions, including who they want to repair their vehicle when they have an accident. In this month’s Collision Solutions, we will briefly share a few tips to help you effectively market your business to both consumers and referral sources. Use these tips to engage in a discussion of how you can make your marketing programs more effective to assure a continuous flow of work to your door.
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