This is a second article in a series by John Halstead focused on increasing collision center sales by both getting more work TO the door as well as getting work OUT the door. Those two ideas are actually mutually complementary. Consumers and insurers are both attracted to shops that can deliver proper repairs on a timely basis. Plus, moving work though a facility quickly and efficiently actually increases its capacity. Last month, we explained how to capture more of the work that shows up at the door by identifying and meeting the needs of consumers in order to sell the consumer. This month, we will show how to drive Express Repairs (small jobs) through a collision repair facility.
To download this month’s Collision Solutions Tips, please, click here.